So you are ready to start recording videos. You have your tripod set up, and your camera is ready. But, as the camera stares at you, you realise that you have no idea what to talk about! Sound familiar?
Thinking of ideas is the first stumbling block many people face. So, I've put together 9 Video Content Ideas to take the stress out of planning and turn you into a video content expert in no time.
Before You Get Started
Here are some things to bear in mind before you start recording your videos
Less is more - Most platforms favour short form content. The optimum times vary from platform to platform but aim for between 15 seconds and a minute. Once you have an established audience, you can start recording longer content.
Get Straight To The Point - Always makes sure that you have a clear message or goal for each video and get straight to the point. Wasting time with introductions and prefacing your points will cause your audience to scroll on by!
Remember To Use Subtitles - Many people scroll through their feeds with the sound off. Having the subtitles gives them a reason to stop scrolling and turn on the video to hear your awesome content. It also makes your videos more accessible.
Don't Expect To Get Huge Viewing Figures Straightaway - It takes time to build up a relationship with your audience, so keep posting.
Always Use A Call To Action - At the end of your video, let your audience know what you want them to do next. Do you want them to comment or contact you? Let them know.
Now, we can get started with recording your content. Here are some video content ideas that you can repeatedly use across all social platforms and on your website.
Introduction - Say Hello To The World
The best place to start is with an introduction video. It gives your network a chance to see who you are, hear your voice, and see your personality in action. All things that will help your audience get to know, like, and trust you.
In your first video, keep it short and sweet. Let people know who you are, what you do, and how they can get in touch with you. You could even add some fun facts to make the video more fun and engaging.
This type of content also looks great on the homepage or about section of a website. It improves the SEO (Search Engine Optimisation) of your site and personalises your site, making it much more engaging than a load of plain text and pictures.
Tips and Hacks
Always remember that you are the expert when it comes to your area. There are loads of people who could benefit from your tips and hacks.
Simple for you can be life changing for someone else, so don't be afraid of putting out 'simple' information. You'll be amazed how the simplest things can have the biggest impact. This information is simple to you because you have the experience and knowledge. However, for others, these simple tips can be game-changers.
Think about common questions that your clients often ask you or lightbulb moments that have occurred when you have shared some tips with your clients. Then, use this to create a series of videos on a specific theme or area in your niche.
Humans love a good story. Yuval Noah Harari has stated that stories are one of the biggest reasons we are not still swinging from trees.
You can share stories about successes, client wins, times when you have been resilient, or case studies.
A great way to showcase your process and offers is to share a story about past clients. You can tell your audience about the client's transformation while they work with you. It will likely resonate with potential clients and act as a great reminder of your awesome work.
Videos are a great way to let people know about how they can work with you. Maybe you have a new offer or launching a new program. You can use videos to build up interest and let your audience know about their benefits.
Put together a series of short videos letting them know about the features and potential results with a clear call to action at the end.
We all go through highs and lows in life, and you can be sure that there are people out there right now that need some encouragement.
Whatever niche you are in, you can offer words of encouragement to people in your audience. For example, I often post videos encouraging people to record videos and step out of their comfort zones. This could be in the form of a quote or some specific advice that can empower people.
These messages can stop people from giving up or brightening up their day.
While you may never receive feedback for this, never underestimate the power your words can have on people in your network.
These videos are great because you might not have to get in front of the camera yourself. You get past or present clients to do a quick testimonial talking about what it is like to work with you and their results.
Some people do these in an interview, while others get past/present clients to do a short video that can be shared on social media and your website.
This is a great way to get some video content if you have a podcast. If you record on platforms such as Zoom or Riverside, you have the option to record video. As you are recording the episode, make a note of key takeaways. Afterward, you can edit them out and make short social media posts.
Your audience will get to see these takeaways in bitesize form; they will also have a link to watch the whole episode, leading to more subscribers and potential clients.
Repurpose Existing Content
Have you got loads of social media posts or blog posts? Then, why not get some extra mileage out of this content by turning some of it into short videos. For example, if you have a blog that lists five top tips for weight loss. You could do a short video for each tip or a quick 30-second video for Instagram/TikTok stating the five top tips and including a link to your blog.
A Peek Behind The Scenes
Let's face it…humans are generally a nosy bunch and love nothing more than getting a glimpse behind the curtains. Yes, even us mere mortals!
Videos that highlight things you are currently working on or showcase steps in your process are very popular on all social media platforms. They also give your audience a glimpse into who you are and what it is like to work with you.
It's Time To Get Recording
Now that you have some starting points take some time to write down your ideas for your videos. (Check out this post for more ideas on how to put your content together.)
Once you have got your ideas mapped out, commit some time to record. And make sure you do this every day, week, or month depending on your objectives. Repeated actions always lead to more consistent results.
The first one will not be perfect, but it will be a start, and from there, you can start finding your groove.